Unlike the self-promo "Getting into Mother", this birth filmed is tastefully edited and quite beautiful. If only all birthing sessions were over in one minute, amiright ladies?
The background: Sydney IVF are rebranding to be Genea, so it makes sense they'd be "reborn" in their ad as well. This ad will air on Australian TV after nine pm.
The mother in the ad had three previous uncomplicated births and agreed to be filmed during this one, Zia built a rapport with the father, mother and mid-wife and flew to New Zealand a few days before her due date to be able to witness the birth with camera.
I can't name what my favorite thing is about this ad, the jab at the silly fluffy showergels ads talking about aromatherapy, the extended view of a naked guys ass, or the frank truth of what it really looks like when men (and women) actually shower. This is what it's really like mate, not so ad-pretty but it gets you clean. Oh, you missed some lint in that navel by the way.
Fairies, a suspenseful water rescue and a raging bear are highlights of the epic campaign for Bouygeus Telecom co-produced by Harvest and Wanda for DDB Paris. Harvest Films’ director Baker Smith collaborated with masterful DP Chris Soos, accomplished editor Herve Schneid (Amelie, City of Lost Children) and the visual effects artists at BUF to craft a campaign that includes the whimsical “Fairies” which was released theatrically in 3D.
When the Page 3 girl celebrated 40 years in The Sun newspaper back in November, they decided to pay homage to what The SUN reckons is "a national institution that's been spicing up your life since 1970", and got Page 3 girl Rosie to show you boys her charms a la Old Spice.
As far as a spoof goes, it's pretty good.
The Danes are making fools of
themselves Danish women again in viral videos. This time there's no "Karen desperatly seeking the father of her baby", but a heroic nurse who straddles a wounded man, resuscitating the patient with the help of her naked breasts and some sort of stripper CPR.... "We have signs of life!" shouts a male nurse while the female nurse signals "Call me" to the patient.
Iceland really wants y'all to forget about that whole ashcloud and those failed banks and love them again, so they've kicked off their campaign "Inspired by iceland" with a contagious song and dance. It shows off the scenic landscapes, the geysers, the random nude couple frolicking, and quite a few dancetastic icelanders. They've also made a Vimeo channel showing other folks who've been inspired by Iceland - though, some Beatles fans might not have forgiven Yoko Ono just yet, even if she did build the Imagine Peace Tower in Reykjavík that is a memorial to John Lennon.
What do a woman in a fish costume, a weed-strewn parking lot, and dancing naked men holding balloons have in common? Absolutely nothing, which is just one reason why Director Nico Beyer's Hornbach spot, Hymne, out of Berlin agency Heimat, is storming through the awards circuit: it is a seamless, poetic integration of incongruous images that promotes the home improvement superstore with a poignant story of renewal.
So, they got a brief and decided to add ye old "hey, lets put a little person in this ad" - but no, it's not at all what you'd think. Let me explain. I can't. I'll just say: Naked skating midgets! In fact the whole campaign consists of midgets in Eastpak bags. That's it right there.
Swear to god, Chatroulette's agent is working harder than Betty White's right now. It's everywhere, isn't it?
But here's an idea born to be done on Chatroulette, as it uses the sites roulette feature, and the audiences goal in finding a half naked lady on the other end. Lonely people prowling hoping for some skin on chatroulette get it, as a topless girl appears with a sign reading BINGO! in her hands - but the small print reveals she has HIV, hammering home the point that random hookups are really like playing russian roulette.
BINGO. You're now in touch with a HIV infected person. Don't play Russian roulette in real life. Condomerie.com
Soooo, Reebok is so comfortable you feel like you’re wearing nothing at all when working out? Or you just wanted to get attention with famous nekkid athletes. Latter! Which begs the question, after Liddell and Chad, who’s next to strip?
So, Zoo Film's director James Frost, he did that cool Radiohead House of Cards video. Now you have this 70's Bond-girl thing going on here with a nude and color projections on her and the wall. What brought this on?
I'd been looking at a lot of Robert Brownjohn's work around the time I wrote the treatment, the song evoked the strong saturated colors and projection techniques of the late 60's early 70's.
Tool of North America Director Erich Joiner's comedic storytelling sensibilities are on tap for Bud Light in the latest viral video from DDB. Clothing Drive is the hilarious sequel to the Emmy award winning Swear Jar, one of the most popular web films of 2008.
Clothing Drive reunites the entire Swear Jar team including the agency creative team and cast, only this time an office employee is collecting clothes for a homeless shelter. When word spreads that the prize for donating an article of clothing is a tall cold Bud Light, it's not long before the staff is shedding their inhibitions as well as their office attire. The result is an opus of uproariously awkward moments that make this clever sequel every bit as memorable as its predecessor.
In this ad, Britta and Claus try to comprehend how someone can live without TDC Trio: "It's so stoneage". The Sailor responds that when someone wants to reach him, he can sorta sense it, feel it if you will. Claus then retorts: "I can feel it too - because my cellphone vibrates!"
Now, don't try and figure out where pocketless Claus is hiding that cellphone.
Britta and Claus get a new neighbor, a sailor that buys the house next door. He says that it took a little getting used to the fact that they are nudists, but they are really nice and helpful people. When Claus asks if the Sailor doesn't have TDC Trio, with cellular phone network, Digital TV and landlines, the sailor responds: "No, I mainly listen to folk music."
Claus has whiplash, but this won't stop him from constantly talking on the phone, while watching TDC digital TV, even joking to his friend that he's "watching a documentary about your family right now"
Britta muses to herself that she's thankful to have Claus, as she doesn't understand these technical things like Digital TV, unless there's an easy number to call or something. Just as she thinks that, the easy number to call appears as TDC helps you move to digital.
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