In portuguese and with extra gold lamé dresses, ladies, you look nice.

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Leading full-service marketing communications agency Wing is launching a Latin American focused effort for Pantene’s global Olympics campaign, part of Procter & Gamble’s official sponsorship of the 2012 Summer Olympics games in London.

Wing created a series of TV spots and print advertisements demonstrating how Pantene hair can stay healthy and shiny under the most grueling conditions – even the rigors of Olympic athletic competition. Targeting the beauty orientated female, the campaign promotes Pantene’s three-minute Ampoule treatment.

We've seen the "X puts you right in the action" idea before, but none looked quite as bizarre as the bearded man among synchronized swimmers.

Leading full-service marketing communications agency Wing (www.insidewing.com) is launching a new campaign for DIRECTV Latin America showcasing how DIRECTV lets viewers experience being at the Olympics from the comfort of their own couch. The campaign “DIRECTV Olimpiadas” uses CGI technology to transport consumers into the commercial, turning them into Olympic athletes.