Top fashion and beauty director Jim Sonzero has directed Nicole Scherzinger in a remake of a classic Herbal Essences commercial that introduced the famous tagline “Yes! Yes! Yes!” The spot, which premiered during this year’s Grammy telecast, was conceived by New York agency atelier and shows the star of "The X Factor" entering an airplane bathroom to freshen up only to have her rapturous cries broadcast over the plane’s intercom—much to the surprise of fellow passengers.

Arvika festival tried their darndest, but they weren't allowed to air this film on TV in Sweden. The film shows Caroline Magnerholt, who shot the film herself, saying hello to the camera and the masturbating. The tagline reads "seven months left, start preparing now". The film has been released on the web only.