Subaru: the car for Dink intellectuals who like to do everything from log rolling to falconry, to, based on the woman's last comments in the spot, a foursome with old hippies in a hot spring pool.

Not really the kind of "Made with love," I was expecting, Subaru.

*Dink = Dual Income No Kids.

Just in time for Cinco De mayo, Pop Secret popcorn bring us the Popcorñata.
They ended up having to sew the bags together to make it work. Neat trick.
Too bad there's not like a salsa flavored pop corn to strengthen the concept. mmm, salsa flavored pop corn. Don't know what that is but I like it. Pop Secret Labs-- get working on it!

A new public service campaign breaking next week for Austin, Texas’ Live Tobacco-Free program makes the point that secondhand smoke is a danger wherever it occurs, indoors or out. Conceived by Sherry Matthews Advocacy Marketing, Austin, and directed by Scott McCullough, the new 30-second spot, in English and Spanish versions, shows a large tanker truck driving through Austin as a worker in a haz-mat suit sprays unsuspecting residents with thick, billowy clouds of noxious fumes.

STORY's Blair Hayes has directed a new spot for The Coleman Company and Doner Advertising that evokes memories of camping through "vintage" footage of people having fun in the great outdoors.
Introducing Coleman’s new Instant Tent, the spot, titled Not All Of It, builds on a series of earlier ads that were composed from home movies and old photographs submitted by campers. The new ad uses some of the same footage, but mixes in new footage, shot by Hayes, and cleverly designed to look like decades old Super 8 material. The new footage shows people setting up the Instant Tent and carousing around a campsite.

The target audience was an existing customers (people that visit the Lima Historic Center, that do not value the atractivive the city has). Our objective was that the people change their actitudes and loved more Lima City. The strategie was give the message in the moment when the people were damaging the
atractive.

To obtain our objective we put dummies that mimicked in monument, trees and benches of the Lima Historic Center, so when the people are damaging them a sensor activated the dummies and the audio began to beg them to stop damaging, this was the way the City Speaks.

This is what you get when you mix the Last of the Mohicans, a case of Molsons and some pretty rugged outdoor shots - "Everything you wanted to know about Canada." Toronto-based agency zig brings us this latest piece which was directed by Bruce Dowad.