The target audience was an existing customers (people that visit the Lima Historic Center, that do not value the atractivive the city has). Our objective was that the people change their actitudes and loved more Lima City. The strategie was give the message in the moment when the people were damaging the
atractive.

To obtain our objective we put dummies that mimicked in monument, trees and benches of the Lima Historic Center, so when the people are damaging them a sensor activated the dummies and the audio began to beg them to stop damaging, this was the way the City Speaks.

Insights, Strategy and the Idea
We created a pallette different from the others, with a system that allowed the public to
interact and see clearly the effect of Panadol Effervescent.

Creative Execution
We put the main causes of headache floating in water, pressing the pad out to simulate the
effect effervescent bubbles, disappearing.

Results and Effectiveness
In a didactic way, we showed the benefits of our product. We made people comment.
Everyone who heard about it start to pass by to interact with it even though the bus stop
wasn't theirs.