Client:
City of Philadelphia Recycling Office
PRO’s largest-ever anti-litter effort.

Agency:
LevLane, Phila.

Concept:
Litter is corrosive to a community’s emotional well-being.
Make its elimination emotional and above all, peer-to-peer.

Tactics:
Audition 75 anti-litter, spoken word performances from Philly local neighborhoods.
Feature works by 5 of the most compelling artists.
All campaign verbal and visual content is user-written, user-performed.

Litter is corrosive to a community’s emotional well-being.
Make its elimination emotional and above all, peer-to-peer.