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Johnson - Peace little girl / Daisy girl - (1964) .60 (USA)

Johnson - Peace little girl / Daisy girl - (1964) .60 (USA)

This ad known as "Daisy Girl", ran only once as a paid advertisement, during an NBC broadcast of Monday Night at the Movies on September 7, 1964. In it a little girl counts the petals of a flower, and as we zoom in to her eye a nuclear explosion is superimposed. This is cited as the first example of negative political advertising, a.k.a scare-tactics.

Johnson VO: "These are the stakes: To make a world in which all of God's children can live, or to go into the darkness. We must either love each other, or we must die. "

Tag VO: Vote for President Johnson on November 3rd. The stakes are too high for you to stay home.

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Johnson - Daisy countdown / Daisy girl - (1964)

Johnson - Daisy countdown / Daisy girl - (1964)

"One...Two...Three...Four...Five...Seven...Six....Six...."

Lyndon B. Johnson: "These are the stakes – to make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die."

Two years after the cuban missile crisis, Johnson aimed at Senator Barry M. Goldwater with this ad, suggesting that he could not be trusted, but without mentioning his name.

"The homes of America are horrified and the intelligence of Americans is insulted by weird television advertising by which this administration threatens the end of the world unless all-wise Lyndon is given the nation for his very own."
- Senator Barry M. Goldwater referring to the Daisy spot
Indianapolis, Indiana speech, 9/29/64

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