For the past three years, Twist Director/DP Rich Michell has enjoyed an ongoing collaboration with 3M, which is currently celebrating the 30th anniversary of its popular “Post-It” brand. Twist’s Michell has directed a series of commercials for 3M and ad agency Grey Advertising. A unique partnership, the Twist-3M collaboration has resulted in the production of 15 spots featuring many of the hugely popular 3M home and office products.