Aired pregame.
Trivia: First time advertising in Super Bowl, Under Armour pulled out all the stops and created an entire city in CGI, 46 graphics designers working at once to finish CGI for spot. Credits inside.

All three of these are clips from the one 60-second spot Under Armour will be running which will air early in the first quarter.

Trivia: First time advertising in Super Bowl
The CGI team was made up of people who worked on 300 and The Matrix
46 graphics designers working at once to finish CGI for spot
Features over 25 professional athletes – some from California – featuring pro football, baseball, NASCAR, winter sports, tennis, softball and golf.