For Harvest director Baker Smith, “Messin’ With Sasquatch” was a dream assignment: evolve a successful and beloved iconic brand campaign with agency Carmichael Lynch and client Jack Link’s Beef Jerky. The opportunity to direct physical and performance-based comedy involving a furry antihero spoke to Baker’s love of the absurd. Plus, there was the implied offering of exceptional Beef Jerky.

“This was the smoothest production I’ve ever worked on,” remarks Brock Davis, Group Creative Director, Carmichael Lynch. “Baker’s experience brought a lot to the table, and his crew was so well choreographed. It was a well-oiled machine.”

For Harvest director Baker Smith, “Messin’ With Sasquatch” was a dream assignment: evolve a successful and beloved iconic brand campaign with agency Carmichael Lynch and client Jack Link’s Beef Jerky. The opportunity to direct physical and performance-based comedy involving a furry antihero spoke to Baker’s love of the absurd. Plus, there was the implied offering of exceptional Beef Jerky.

“This was the smoothest production I’ve ever worked on,” remarks Brock Davis, Group Creative Director, Carmichael Lynch. “Baker’s experience brought a lot to the table, and his crew was so well choreographed. It was a well-oiled machine.”

For Harvest director Baker Smith, “Messin’ With Sasquatch” was a dream assignment: evolve a successful and beloved iconic brand campaign with agency Carmichael Lynch and client Jack Link’s Beef Jerky. The opportunity to direct physical and performance-based comedy involving a furry antihero spoke to Baker’s love of the absurd. Plus, there was the implied offering of exceptional Beef Jerky.

“This was the smoothest production I’ve ever worked on,” remarks Brock Davis, Group Creative Director, Carmichael Lynch. “Baker’s experience brought a lot to the table, and his crew was so well choreographed. It was a well-oiled machine.”

For Harvest director Baker Smith, “Messin’ With Sasquatch” was a dream assignment: evolve a successful and beloved iconic brand campaign with agency Carmichael Lynch and client Jack Link’s Beef Jerky. The opportunity to direct physical and performance-based comedy involving a furry antihero spoke to Baker’s love of the absurd. Plus, there was the implied offering of exceptional Beef Jerky.

“This was the smoothest production I’ve ever worked on,” remarks Brock Davis, Group Creative Director, Carmichael Lynch. “Baker’s experience brought a lot to the table, and his crew was so well choreographed. It was a well-oiled machine.”