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John Lewis 150th Anniversary - #JL150 - (2014) :90 (UK)

John Lewis 150th Anniversary - #JL150 - (2014) :90 (UK)

You can't really go wrong with The Kinks "This time tomorrow", and you can't really go wrong with a John Lewis long playing ad.

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VH1 - I will survive / Nerds today boss tomorrow - (2014) 1:10 (Argentina)

VH1 - I will survive / Nerds today boss tomorrow - (2014) 1:10 (Argentina)

To teach the young and presumably cool kids that bullying is not, Del Campo Saatchi & Saatchi had them sing new lyrics to "I will survive", declaring that the nerds of today will be your boss tomorrow.

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Jovenes de Puerto Rico - Girl Gets Terribly Bullied by Schoolmates in Puerto Rico (2013)

Jovenes de Puerto Rico - Girl Gets Terribly Bullied by Schoolmates in Puerto Rico (2013)

Likes don't do anything. Stop the slactivism!

See also the dramatic Jovenes de Puerto Rico - Boy in Puerto Rico Gets Killed Over a Blocked Shot

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AXE / Lynx - Susan Glenn - (2012) :60 (USA)

AXE / Lynx - Susan Glenn - (2012) :60 (USA)

She's not A girl, she's THE girl. Fear No Susan Glenn.

...an with this ad, Axe drops the tired old "gets you laid" schtick and grows up to be all poetic.

The name Susan Glenn has been planted all over the web since May. Online slang dictionary defines Susan Glenn as "That girl that you like so much but you never actually flirt with because you are too worried about messing it all up", and in a post made a month ago on the "all posts are actually ads" site known as Buzzfeed you will find Dudes failing to get their Susan Glenn in 11 gifs.

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Friends - Mean words - (2007) :30 (Sweden)

Friends - Mean words - (2007) :30 (Sweden)

This film tells the story of a young buy who only has mean words directed at him. All the black words are mean words and insults such as "gross person" "idiot" "wimp". Until the day he arrives home happy and brings up the red word "hej" which is a simple "hello".

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United Way - Time Out - (2002) :30 (USA)

United Way - Time Out - (2002) :30 (USA)

United Way "Time Out", where a sports man is in 1st grade. We've seen this idea before.

Pre Game Show, Super Bowl commercial.

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Nike "Just" - (2002) :30 (USA)

Nike "Just" - (2002) :30 (USA)

John Hegarty believes that advertising is about reduction.

He's right of course.

The proof is in the production. Just look at Nike's new Just campaign where their famous tagline is reduced to one word.

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United Way / NFL - Average Man (2001) - 0:30 (USA)

United Way / NFL - Average Man  (2001) - 0:30 (USA)

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Heineken -Majorca - (1985) :30 (UK)

Heineken -Majorca - (1985) :30 (UK)

A sloan ranger is taught proper cockney. Pygmalion refreshes the parts, she sounds just like Eliza Doolittle before Higgins transformed her!

The water in Majorca don't taste quite like it oughta.

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