See STORY’s Blair Hayes Captures the Real Hawaii in New Tourism Campaign for full story.

STORY’s Blair Hayes has directed a new series of ads for the Hawaii Visitors and Convention Bureau that reveal the island paradise from an unusual point of view: a visitor’s. Conceived by Honolulu agency MVNP, the spots avoid the expected and stereotypical imagery that's often featured in travel advertising and instead seek to capture the essence of what it’s actually like to be there. Shot in as loose, improvisatory manner, the spots have the warmth of a home movie and focus on what an island vacation is really all about: having fun.