Häagen-Dazs Limoncello gelato - Limoncello - (2013) :15 (USA)
Read these lips: Li Mon Ce Llo , even the name is sexy. It reminds me of the Rekorderlig Swedish school class on how to say "Knullrufs", except limoncello is way, way sexier. There's the difference between Sweden and Italy, we may have a word for sex-hair, but all Italian words sound like sex.
Häagen-Dazs gelato - Stracciatella - (2013) :15 (USA)
I can't tell if I need a pint of ice-cream or a date now.
Häagen-Dazs Gelato - Cappuccino - (2013) :15 (USA)
Oh, we were talking about something to eat. Yes. Of course we were. Oh, you meant ice-cream.
"Even the name tastes good."
Yes. Yes yes.
SKYY Vodka - Rise - (2013) (USA)
Egg Films’ Jason Fialkov directed Rise, the new Skyy Vodka commercial conceived by Young & Rubicam’s chief creative officer Graham Lang and creative director Nkanyezi Masango. In this ad, a very elegant young man seems to have just discovered the clapper and put it on steroids as everything he claps into motion is just a bit over the top, including rising the entire rooftop party above the clouds. Now that's classy. You have to drink lots of vodka to make that sort of thing happen though.
Target - The Everyday Collection - Bake Sale (2013) :30 (USA)
Poramoralestetas.cl - Por Amor a las Tetas - (2012) Breast cancer PSA Chile
This ad, that focuses on boobs, breasts, boobies, ta-tas, tits and headless shots of boobtastic cleavage is from Lowe Porta, Santiago. It encourages us to love them boobs because if we don't check them out on a regular basis, we might lose them. And our life. (Y'all know there's living creatures attached to these boobs, right?)
Vo says: "If we like them so much, we should take care of them. Make a woman get a breast exam."
PlayStation All-Stars Battle Royale (2012) (USA)
Deutsch L.A. created this ad for Playstation's All-Stars Battle Royale, a crossover fighting game where Kratos can kick Heihachi Mishima's ass. Or vice versa. Nathan Drake make an appearance. Where's Raiden & Sweet Tooth? No worries, they're in the game. Looks like this could be fun......
The name of this game makes me want to see Battle Royale again though.
HIV Foundation/AIDS Council Finland - Places (for women) (2012) :30 (Finland)
While the first PSA posters for this "places" campaign, which showed only a womans crotch and the check-in status caused some backlash in that they were "slut shaming" (but not really), this one shows the mans crotch as the object to be checked into. Equal opportunity objectifying. Or, to catch a snippet from the linked post, everyone relax a little, step back and try to see the point.
Flamingo Casino - Meet the family - (2012) :30 (USA)
Peter Dietrich directs this BBDO SF spec effort for Flamingo Casino.
The idea is you'll get a lot of deals when you get on Flamingo Las Vegas' website.
The spot is...well, basically, a dude meets his girlfriend's family and they're all hot. Including the sexy mermaid goldfish and the dad who is a hot chick with a dad's voice. Because the boyfriend gets more than he bargained for. Or something.
It feels like it's a Bud Light spot transplanted as a Las Vegas resort hotel spot.
What does one say to this?
Beyond the sexy lady factor there's not much to say about it that can redeem it into anything approaching interesting or good.
Hyundai Storm - Upskirt / NSWF - by storm edge design (2012) :30 (The Netherlands)
In order to introduce the new Hyundai Santa Fe, Fitzroy Amsterdam developed an edgy campaign where the new design – the so called Storm Edge design – is placed centrally. With this new design Hyundai pushes the boundaries within their communication. This is perfectly in line with their pay-off slogan: “New thinking. New possibilities.” The sensual campaign can be admired on the internet as well as television.
Lady Gaga Fame / Black eau de Parfum / full film by Steven Klein
Steven Klein shot lady Gaga, mixed in a whole lot of latex, exploding faces, nude bodies, mirror reflections, reverse footage, a dab of symbolism, a huge debt to Salvador Dali and his lip couch by making an entire room out of Gaga's face... and on top of all that he added one adult man climbing and nursing on a giant Lady Gaga's breast for good measure. As if Gaga is the she-wolf and we all are Rome right before the fall. Honestly, we could play reference-bingo with this clip and next time that I have a bottle of tequila nearby I will turn it into a deadly drinking game.
Toyota Corolla Auris - Stav Strashko / "Not trendy, not casual, not for everyone" - (2012)
"Not trendy, not casual, not for everyone"
Wanna see some hot sexy leggy model ass? OF COURSE YOU DO. The strut, man, the strut models do in bikini-wear and other high-fashion nothings, that stuff is in need of constant rewind.
Oh yeah, and the model here is Stav Strashko who proudly declared on s/his own facebook page: ''Omg Its finally out, my ass and face on toyota's new auris commercial!!!!''. Stav identifies as transgender, back in 2008 this Sony Ericsson advert really enjoyed the silence caused by featuring a transvestite.
Rekorderlig Swedish School - "Knullrufs" - (2012)
"Knullrufs"
The funny isn't in that it's difficult to pronounce. The funny lies in the fact that we have a word for "sex-hair". You bedhead language countries are missing out.
Lottomatica - Pierce Brosnan / Bond - Casino date - (2012) :30 (Italy)
"Have you heard from the others?" "They're waiting for us at the table." Pierce Brosnan lends Bond-style to Italy’s largest online casino, Lottomatica. His date however, turns out to be less than thrilled with their destination for the evening. It could have been pretty cute if she whined "you never take me anywhere." Shot in the The Sheats/Goldstein Residence because there's nothing quite as Bond as that house.
MCAC - Rhian Touches Herself - (2011)
Fancy seeing lingerie model and page 3 girl Rhian Sugden touch herself?
There's a twist at approximately 0:32 that .... the ball(s) drop and all is revealed as this educational viral for MCAC aims to eliminate the embarrassment around checking for early signs of testicular cancer. Bait&Switch guys, they got you.
More at:
www.malecancer.org
Sprinklers (Directors cut) - (2011) :45 (The Netherlands)
Move over doofus-dad and dorkman, here we have Diet-coke-sexyman collecting apples until someone has the bright idea to turn on the sprinklers and the wet t-shirts come off. Actually, they only do that in this directors cut, you will not see this ad air, ever. This is spec only, client didn't say yes.
Zokoko - Senses - (2011)
Dear advertisers. Chocolate does not equal sex. Love, me.
Besides, this feels like you've just updated Magnum "Senses" from six years ago. Ba-da-bing, Badlanded, Chocolate covered ice-cream is not sex either, by the way. God, y'all really need to get out more.
La Senza presents the cup sized choir.
La Senza presents the cup sized choir. Karmarama only picked up the business just last month, and they'ce already created this, just in time for Xmas-carols. Perhaps they had a little help checking out how oooooouch.com was made.
"Seven girls with bra sizes A to G make up the musical notes of the Cup Size Choir. Have a look, have a play at cupsizechoir.com and have a Happy Christmas."
Clearly, the campaign is aimed at men, the educate them about cup sizes before they do their xmas-shopping, women usually don't like being compared to keyboard-buttons and want to know if the EFG cups look good when the women wearing them are standing up. Go fig.
Dior Homme - Jude Law directed by Guy Ritchie as lover in Paris
Paris is the ideal romantic locale for the sexual tryst portrayed in Anonymous Content Director Guy Ritchie's new viral short starring Jude Law and made for Dior Homme. Set in the romantic old hotels, sidewalks and streets of The City of Light, Dior Homme - Un Rendez Vous is a deceptive tale that at first hints of danger, as Law, speaking into a telephone, seems to threaten the unheard voice on the other end, exclaiming, "You're going to regret saying that. Scared? Is that right? Of course you are. What, two of you? We'll see. Ohhh, when I find you, and I will find you, you're going to wish you'd never been caught." Law's busty blonde suitemate balefully helps him don a suit before he trudges out to fulfill his mission.
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