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Downy - Rip Your Clothes On - (2014) .30 (USA)

Downy - Rip Your Clothes On - (2014) .30 (USA)

Ever had clothes so soft, the hottest thing you and your mate can do is get each other dressed? Well, that's the idea in this spot, steamily directed by Margo Weathers who fell in love with he idea from the start.

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Nestlé Extrême - Reflection - (2014) :70 (France)

Nestlé Extrême - Reflection - (2014) :70 (France)

In a huge and hot apartment, a lovely looking young woman surrounded by mirrors decides to have an ice-cream. Not just any ice-cream, but an Extreme® cone.

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Daft Punk Retro ads sell new Daft Punk gear

Daft punk dusts off some styles from the 70s and make their ads retronaut styling press ads, as if found in a stack of 40 year old magazines. Maybe they're hiding behind this style because life was easier then, and you could have a half-naked women in an ad without the internet breaking out in hives.

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Bclassic " Classical Comeback" (2014) 2:53 (Belgium)

Bclassic " Classical Comeback" (2014) 2:53 (Belgium)

Classical music is making a comeback.
B-Classic is a classical music festival. To connect with a younger audience, DDB Brussels created the first music video for a classic composer. Dvořák.

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Booking.com "Get a room," (2014) :30 (The Netherlands)

Booking.com "Get a room," (2014) :30 (The Netherlands)

"You went to a weird seven." Yuk yuk yuk. I've been hoping Booking Dot Yeah campaign would finally live up to its potential. This spot finally has.

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Zmrzliny Prima: Mrož - Ice cream fantasy - (2013) :30 (Czech republic)

Zmrzliny Prima: Mrož - Ice cream fantasy - (2013) :30 (Czech republic)

Somewhere in the Czech Republic, bare chested models shower in milk, slide in strawberries and bathe in chocolate, all so that you can put it in your mouth and lick it baby. Lick and suck it. The popsicle, gawd get your head out of the gutter. Sheesh.

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Bertolli - Cooking with hot sexy Italian chef, Alfredo Caldo-Freddo - (2013) 3:20 (Australia)

Bertolli - Cooking with hot sexy Italian chef, Alfredo Caldo-Freddo - (2013) 3:20 (Australia)

Welcome to the most tired (sexist) troupe of advertising yet, it's the shirtless guy cooking in all his unhygenic glory.
This time it's Bertolli who introduces the "hot sexy Italian chef, Alfredo Caldo-Freddo". Alfredo teaches us the difference between Hot & Cold uses of olive oil, and which oil goes where - the light one is "to keep it moist on the inside" while strutting his stuff in nothing but an apron.

What happened to fat doofus dad, did we finally kill him off and replaced him with beefcake man in ads? Nope, doofus has a starring role as comedic relief as usual. Nothing new under the advertising sun.

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Sauza Tequila - Make It With A Lifeguard - (2013) :2:00 (USA)

Sauza Tequila - Make It With A Lifeguard - (2013) :2:00 (USA)

Remember make it with a fireman last year? The one with the French speaking kitten? Oui, that one. Here's the follow up, with beach setting and puppies and suggestive innuendo making it even more Brawny ca 2003, Old Spice 2010 and OH HEY The Zesty Guy right now! More on that in another post.

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Kraft Zesty Italian - The Zesty Guy Says Hey (with bedroom voice) - (2013) :30 (USA)

Kraft Zesty Italian - The Zesty Guy Says Hey (with bedroom voice) - (2013) :30 (USA)

Remember the old spice ads with Isaiah Mustafa, a campaign playing on suave and sexy so well that I wanted to marry it until they ruined it all with Fabio. This campaign, while clearly a tad inspired, isn't even good enough to be the rebound date. Zesty guy is eye candy. Because girls like salad. And pretty boys. Look, using pretty ladies as eye candy in ads is ungood, and using pretty men as simple eye candy isn't good either. Two wrongs don't make a right (but two Wrights can make an airplane).

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SodaStream - Bubbles - (2013) - 0:30 - (USA)

SodaStream - Bubbles - (2013) - 0:30 - (USA)

Scarlett Johansson makes suggestive points about bubbling your own soda and water at home with Soda Stream.

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