1 out of 3 Belgians watch their favorite shows in delayed mode, meaning they fast forward through the commercials.
"DDB and Volkswagen now come up with a creative solution that rethinks the standard tv ad format. To promote the new Volkswagen Beetle Cabrio we developed the so-called 'slowmercial'."
That's really cute guys, so cutting it's like whoah, it's like nobody ever thought of that before. Except Markenfilm in Germany. in the 90s. And those rumored TiVo fast forward ads in the early 2000s in the US. Welcome to the future. Nice ads.
I mock because I love guys, it's really kinda clever.
Everything is more beautiful in slow motion. Even that guy dancing, the man who spits when he talks, and various cascading beer spills. Yes, Carlton is made from beer, and fridays nights with the friends at the pub are made with beer.
No, it's not directed by Adam Berg, it's not Carousel, it's not a Titanium winner. But it looks like it was very inspired by them, and to top it off, it's aggravating my CSI addiction. So I guess it works.