Dove Men Care - Women's shampoo / slow motion hair - (2013) :90 (Brazil)
Using women's shampoo gives you women's hair - or this is how the conversation goes in this ad:
-"Diego..."
(ah-ah-music as hair moves in slow-motion)
-"Yes?"
-"Did you do something to your hair?
-"No."
-"Because I see that women's shampoo commercial effect.. when you do.. like this..."
-"Really?"
-"Maybe it's your shampoo.."
VO: Women's shampoo isn't made for you. Dove men care is.
Taco Bell "Grande Papi" (2013) :30 (U.S.A.)
Synopsis: man discovers women like babies. Taco Bell continues its quest to make its food seem more palatable to adults (as opposed to stoners, and college kids and stoners in college) with this "Grande Papi," spot. I kept waiting for the moment the dad was gonna spill the burrito on the baby but apparently he has it on lock.
Popsicle (Spec work) "Sweeten Your Life" 2012 (USA)
Popsicle sticks serve as a springboard to true love in a clever new spot directed by Ross Ching of A Common Thread.
Titled "Sweeten Your Life", the spot, directed by Ching on spec, centers on a domino-like chain reaction in which hundreds of the familiar wooden sticks are sent flying in the air. A boy sets up an intricately woven maze of sticks at a beach in order to attract the attention of a young girl. The last stick in the chain tumbles in a plastic cup held by the girl. It bears a message asking her for a date.
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