How does Old Spice take care of the social media momentum they have garnered with their fantabolous ads? By jumping in head first, wearing only a towel as Isaiah Mustafa shows here. @jakrose tweeted "@OldSpice haha. nice. Interested in doing an email interview for SocialFresh.com? Maybe, 'How Old Spice Tweets?'" and this is how w+k responded. Fast, and funny.

If you are getting sick of the case studie clips that are blasting all sorts of social media logotypes over countless screenshots of whatever crazy idea is being presented... Watch this one, you'll like this one.

We created the first totally remote control commercial. We created exact replicas of SE-R in 1/10th scale. But we also shot the entire commercial using RC camera cars and RC helicopters. This has never been done before.