MPC Digital launches in the US with an Interactive Sound Installation that allowed users to play virtual musical instruments by moving their bodies in front of motion-tracking cameras. The unique musical experience conducted by the audience, was concepted by Mother New York, and was the centerpiece of Kyocera's activation at Virgin Mobile's FreeFest, a full-day music festival featuring Cee Lo, Patti Smith, etc. attended by 50,000+ people.

Nathan Love of production company Mothership has ventured where few directors have dared to go -- inside the depths of Santa's beard! In a :30 spot promoting Oregon Lottery's holiday scratch-off game "What's In Santa's Beard?" Portland agency Borders Perrin Norrander (BPN) tapped Mothership's Nathan Love to create an animated world filled with kooky holiday characters and the potential winnings from playing the lottery game. "Beard World" breaks today, Nov. 1st.

The ony way this ad could have looked any better is if the sound engineer on the left was wearing the KeyBoard cat / Moon shirt. Spoken, Yoda has.

Everybody wants to be Einstürzende Neubauten! Kidding aside, Young & Rubicam teamed up with musician, composer and mixed-media artist Kutiman to create the Craftsman Music Experiment, where every single sound heard in this little ditty is from a Craftsman tool or the use of one. Am I the only one who was hoping for an exploding brick building when they counted down from that rooftop? A big "KABLOOOM" would make this chart material, I'm sure.

This ad is also known as "Civic Choir"