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Rolling Stone Magazine - Elvis DNA sound - (2014) 2:35 (Brazil)

Rolling Stone Magazine - Elvis DNA sound - (2014) 2:35 (Brazil)

From a lock of Elvis' famous hair, his DNA sequence was found, and that was then turned into a melody. Yes, Elvis Presley's last song has been written by a scientist armed with a computer and a lock of his hair.

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PORSCHE 911 50th Birthday song - (2014) case study (China)

PORSCHE 911 50th Birthday song - (2014) case study (China)

Porsche, seen as a brash noisy car by many in China, decided to tackle this negative head on by creating a happy birthday song (to itself) sung by generations of Porsche engines.

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CinemaxX - MAXXIMUM SOUND - (2011) 1:09 (Germany)

CinemaxX - MAXXIMUM SOUND - (2011) 1:09 (Germany)

When you're producing movies there are two themes you dream to work with: Fast cars and massive explosions. CinemaxX wanted everything.

Introducing a new sound system by Meyer Sound to their 30 movie theaters, CinemaxX commissioned the specialists from Schönheitsfarm, Acrobat and White Horse Music to create a spot all the way from concept to execution that makes full use of the new "MAXXIMUM SOUND" experience.

To visualize the crystal clear and highly differentiated sound we turned to a technique very popular in film making and translated it into the acoustic world:

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Air Jordan (Jumpman) Heartbeat (2002) :30 (USA)

Air Jordan (Jumpman) Heartbeat (2002) :30 (USA)

The rhythmic thumping of a basketball in a quiet court.

The Air Jordan (Jumpman) Heartbeat ad aired Post game.

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