One of the new 30-second spots, "Critters," is directed by Academy Award®-nominated husband-and-wife team of Jonathan Dayton and Valerie Faris, who directed several previous spots for the campaign. In the spot, Professor Burke and America's finest agents demonstrate their road-kill expertise. Remarkably, the spot is completely live action, with a real deer, caribou, turtle, porcupine and other creatures appearing alongside the cast. "We actually had all of those animals in the room at the same time. Humor-wise, that's much more interesting than animatronics or CG," said Hamling.

Santa Monica, Calif., Sept. 19, 2011—Farmers Insurance is launching two new TV commercials in its successful University of Farmers® campaign developed by RPA and starring actor J.K. Simmons as Professor Nathaniel Burke. These spots, which add to a catalog released since last September, continue promoting Farmers Insurance by playfully highlighting the expert advice that its knowledgeable agents dispense after receiving in-depth training at the actual University of Farmers in Agoura Hills, Calif.

Jack Soda comically exhibits a boy's unrestrained hormones as he becomes excited by the image of a busty woman doused with soda.

Geordie Stephens and Erich Joiner of bicoastal Tool of North America have directed several morbidly humorous spoof spots, via Goodness Mfg, which will be interspersed throughout the upcoming feature film Repo Men, and are currently being featured on the film's promotional site: www.theunioncares.com. Repo Men is based off a novel by Eric Garcia and directed by Miguel Sapochnik via Universal Studios.