Charlex recently completed Projects, the third and final installment in a series of new spots for Doner and client Sherwin-Williams and their line of Krylon paint sprays. The spot's objective was twofold; first, show off Krylon's Projects in a Can website; next, illustrate that idea by transforming a beaten-up old mailbox into a series of artfully themed and created mailboxes.

To do this, the Charlex team cleverly turned the piece into a time-lapse sequence that follows a single mailbox over the course of some fifty years. "It was a great platform for us to use the Krylon product itself in different ways, and to challenge my art team to come up with a bunch of creative ideas for all the different mailboxes," explains Charlex Director Ryan Dunn.