It's refreshing to see a breast cancer awareness ad that doesn't attempt to be funny. It's also a nice use of medium since it's free and public. Taking the tactic of humanizing and supporting a post-mastectomy body is a really nice tactic too.
I do wish they spent more time on the ads and less on the making of the ads. I would have liked to have seen the amount of sharing on social media that occurred too, as my own search didn't reveal much beyond the Ad publications and Ad peeps sharing it.
A group of Miami ad school students made this street art vandalizing tour (I'm not judging, I did it too when I was a student in the 90s), and a short spec film about their stunt that honors the the victims of 9/11 at the same time as it celebrates the memorial site by looking to the future.
“We wanted to create something different to show people that sharing the memory of 9/11 makes us stronger. We will never stop moving forward and we will never be alone. That’s what the connection between the two towers and the walking man symbolizes.”