Southern Comfort reckons y'all should do whatever's comfortable, which includes strutting along the beach in leather shoes. The most interesting man in the world has a wingman, who he never needs to call upon, which is why we find him here, on the beach. In leather shoes. Did I mention he's wearing shoes? It's so he won't burn his feet while strutting, see.

Dude is not a follower. Dude's the dude.

Ad Agency: Saatchi & Saatchi New York

Bavaria mocks "walk in fridge" with their now understated version of their classic tagline "Zo, nu erst en Bavaria" - That's "So, now a bavaria" which roughly means you only deserve your beer after you've done your work, like "not until now" a bavaria. Hard to translate but it's a good line.

Mother came to us with a typically low internet budget to create 3 x three minute films for Stella Artois 4%. The campaign had to build on the Riviera chic established for the brand, ooze Gallic charm and look like authentic films of the French cinema of the early sixties.

We shot the films in an old, faded seaside resort in Uruguay, which we turned into an "authentic" looking 1960 French Riviera.

Mother's CD Augusto Sousa was full of praise for the art department:
"Everything looks very real because all those things used on the films were genuinely from the '60's"

Agency: Wieden+Kennedy

Where did you get those awesome glasses Charlie?