A bit like a more honest truth in advertising filled with more swear words, this burned out creative is ready to leave for the eleventybillionth time. As soon as he gets his book together, of course. Needs moar bleep-bell.

See also What account people think about advertising and what producers think about advertising.

LionsGate know exactly who might enjoy watching a freaky movie about exorcisms, teenage guys between 15 and 19. Where are all these dudes? They're on Chatroulette trying to score a bit of skin. Well then, what's the plan LionsGate? Tease them with the possibility of some skin and then scare the bejesus out of them.

Well done. This, and that Chatroulette AIDS ad we showed you a few months back are good examples of clever viral ads using Chatroulette's audience / expectations.

Now, who's up for taking me to an exorcism movie? I wanna be scared too!

Tool of North America Director Harry Cocciolo just completed work on a hilariously irreverent spot promoting Oxfam America via 15 Ideas Chicago.

The :30 features a prim woman, who begins the spot seated on a beautiful living room sofa with her daughter, expressing her earnest shock upon having discovered that she could fight hunger and poverty simply by "giving a $%@#." She ventures out into the community, encouraging dignified and shocked passersby to join her in giving a $%@# as she picks up her dry cleaning, pushes a child on a swing, and rides through a residential neighborhood in an ice cream truck.