[yellow tail] is launching a new multimedia campaign, entitled “Open for Anything™,” that will debut on Friday, October 23 and air throughout the holiday season.

The ‘Open for Anything’ campaign reflects the brand’s attitude in a humorous, unexpected way.

The broadcast spots, created by the BurnsGroup, were directed by Tarsem, winner of the Cannes Best Director award. His acclaimed directorial work ranges from the award-winning R.E.M. music video “Losing My Religion” to the 2000 feature film “The Cell” (starring Jennifer Lopez) and dozens of commercial advertising spots for the likes of Nike, Coca-Cola, Pepsi and Levis.