test drive

 
 

Smart "Smart DJ" (2014) 1:30 (Germany)

Smart "Smart DJ" (2014) 1:30 (Germany)

The smart fortwo electric is fun to drive. To prove it, BBDO Berlin came up with an entertaining idea. the Smart DJ. A game in which you had to guess the song by making the Smart car drive around a vinyl stage at the correct speed.

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Opel "The Hypnotized Test Drive" (2014) 2:13 (Denmark)

Opel "The Hypnotized Test Drive" (2014)  2:13 (Denmark)

Opel has a problem. A lot of Danes think it is a boring car. To help change this, Danish agency Uncle Grey went to greta lengths to change this perception-- literally. First they held a focus group, hearing people describe how boring Opel was.

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