Stop motion house-painting awesomeness? No, it only looks like it is, but it's quite well done.
In this spot for Dulux paint, The Sweet Shop director Melanie Bridge takes her signature style in a new direction by blending the fantastic with the real. Embarking on what seems like a stop motion house painting adventure, Melanie creates a fun spot that blurs the lines between handcrafted animation and quirky computer animation.
“The key thing that we always had to ask ourselves was whether it was believable that it had been created for real,” said Melanie. “We wanted it to look like the couple had actually painted and stop framed he animation on their house themselves.”
Woah! When they do the Dew down under they really go all out, don't they? Here's a time-lapse showing of the construction of the park, one giant pinball game that you can skate through. If you want to visit it, the park will be open 4-26 June at Gate 2, Hickory Ave, Henderson.
"Watch as a 638 horsepower 6.2L super-charged LS9 engine is hand built from start to finish at the GM Performance Build Center in Wixom, Michigan. The LS9 is made for the Chevrolet Corvette ZR1 and the most powerful engine General Motors builds. With the new Corvette Engine Build Experience, customers of the Corvette ZR1 or Z06 choose an option to come to Wixom and, under supervision of skilled professional engine builders, actually build the very LS7 or LS9 Engine that will later be installed their own Corvette. Please see your Chevrolet dealer for more information on the Corvette Engine Build Experience or facebook.com/corvette."
Five nights of filming on a New York City street, a VFX studio willing to take a leap into the unknown, a young start-up director with a time lapse camera rig he built himself, all for an unforgettable spot.
The latest project from animation-expert-turned director Doug Purver paired him once again with conceptual design, animation and VFX studio SUSPECT, and it's a project they designed to push their own limits-and the industry's. With SUSPECT involved in every step of post-production, Purver and the team created a slow-motion narrative that's both fluid and arresting. In the spec spot, a pair of photo-real New Balance 509 sneakers jogs in super slo-mo along a high speed, time-lapsed streetscape, leaving bursts of beautiful flowers and other plant life that is in stark contrast to the gritty, New York City cobble stone street.
"We started with the idea of green power, of promoting a shoe company that's committed to the environment and social responsibility," said Purver, who was part of SHOOT magazine's New Directors Showcase in 2009. "New Balance is very forward thinking, and they were the perfect brand for the spot." Although SUSPECT ECD Tim Crean was initially very enticed by the concept "we had real concerns about pulling off something like this. It was very ambitious, on many levels, to say the least." Undeterred, Purver set out with his camera rig and Canon 5D to come up with a proof of concept test. "The test footage Doug came back with was stunning." says Crean. "After seeing that, we couldn't pull the trigger fast enough."
The spot was created from the last of Purver's several two-hour long time lapse takes; the camera rig that he custom built captured a three-second exposure every seven seconds while panning over the nighttime street, and caught quick streaks of light from passing cars. He wanted all of the footage to come from one perfect take, and on the eighth try, he was satisfied.
"Selinah agreed t film herself for 90 days to help others..." the ad begins, a woman with healthy weight lies down in a bed and then the time-lapse begins. Her weight drops until she is near skeletal and hollow-eyed, a shell of her former self, AIDS taking its toll on her body.
It's only at the very end you'll se the reveal, it was all in reverse.
Selina is competing in Cannes, lets hope she goes far.
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