Audi A6 - Click / Split second - (2012) :30 (UK)

Audi A6 - Click / Split second - (2012) :30 (UK)

Audi UK recently launched a major multi-million advertising campaign, created by BBH in collaboration with production by B-Reel, for the new A6 range that ran during England's first match at Euro 2012. A striking film - which highlights the A6 bi-turbo diesel's amazing ability to make 2,000 automatic decisions per second to assist the driver - premiered on ITV1 and ITV1HD during the England versus France game last Monday, June 12, 2012.

The slot, which is one of the most prestigious of the year, is the first of a fully integrated multi-platform campaign which will run until September.

The picturesque 40-second advertisement was filmed in Iceland, where the rugged terrain and extreme climate allowed the A6 to perfectly showcase the benefits of its cutting-edge technologies.