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TSFC - Surrender Your Say - (2013) :30 (Canada)

TSFC - Surrender Your Say - (2013) :30 (Canada)

What do we want? A CURE FOR TOURETTES! When do we want it? CUNT!

June 19th at 9AM EST the Tourette Syndrome Foundation of Canada (TSFC) is launching Surrender Your Say, a Twitter campaign created by Saatchi and Saatchi Canada, to bring increased awareness to the disorder that is the butt of so many jokes. Tourette syndrom doesn't just affect speech, it includes a spectrum of tic disorders. It is most often associated with the exclamation of obscene words a.k.a coprolalia, but this symptom is present in only a small minority of people with Tourette's. Despite this, it's the star of the campaign idea.

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Oreo daily twist - Oreo social media campaign case study - (2013)

Oreo daily twist - Oreo social media campaign case study - (2013)

Already a favorite for Cannes awards, the Oreo Daily twist campaign will be much copied in social media from now on. Setting out to prove that a 100-year old cookie is as relevant as it ever was Oreo left the argument about 'which is better the cookie or the stuffing' behind, and went straight for the twist.
Every day, they took a Oreo twist to what was happening in the world, in pop culture, in sports, in music, in media. Some were simple social media 'posters' if you will, starring the oreo-cooking with rainbow stuffing. Others were interactive banners, like when they celebrated 40 years of Pong. It's a modern take on the old topical press campaign, at internet-speeds. Once a day, a new twist. Bite-sized witty images easily shared over twitter, facebook and pinterest.

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