Matt Damon lectures us about taps. It's so easy for us to command water at any time, not so easy for people in faraway lands where people can walk up to six hours a day just to get fresh water.
This new campaign aimed at millennials who are thinking about joining the armed forces, shows what a day in the life of a RAF member is like. And these are real RAF members, too.
Bougie art crowd throws water balloons at each other in slow motion. This is reusable bottle maker S'well's first ad, by the way. I so kept waiting for the bass drop and the wobble. Too bad.