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Chase Quick Pay - Football kid / He's a kicker - (2012)

Chase Quick Pay - Football kid / He's a kicker - (2012)

I guess he's a a kicker. Well, that's college sorted already dad, spend away!

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CASIO G'zOne Commando (2011) :30 USA

CASIO G'zOne Commando (2011) :30 USA

Kevin Ward of bi-coastal Original has directed a new, action-driven campaign for CASIO in which extreme athletes test the ultimate toughness of the company’s new G'zOne Commando™ wireless phone. Conceived by The Richards Group, the campaign comprises six spots and features elite athletes from surfing, BMX racing, adventure running and other sports.
In one spot, a boxer pounds a phone strapped to a heavy bag. It survives. In another, three phones are strapped to the hood and undercarriage of a rally car that then proceeds to roar through a rugged, dirt course. The phones continue to work flawlessly. The spots end with the tagline, "Shock resistant…water resistant…life resistant."

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Nike "Just" - (2002) :30 (USA)

Nike "Just" - (2002) :30 (USA)

John Hegarty believes that advertising is about reduction.

He's right of course.

The proof is in the production. Just look at Nike's new Just campaign where their famous tagline is reduced to one word.

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