Earlier this week we brought you the news that Harvey, Thinkbox's loveable dog was returning in a third and final ad to premier on Boxing Day in the UK. Adland is very happy to bring you that ad earlier than expected - and wow, it's a scorcher.
"This vacation has been a year in the planning and here you are, standing, nay staring down your dream. The rest of your holiday hinges on the moment you walk through that door. The door opens.. you hold your breath... and then you realize. You got it right.
Kevin Ward of bi-coastal Original has directed a new, action-driven campaign for CASIO in which extreme athletes test the ultimate toughness of the company’s new G'zOne Commando™ wireless phone. Conceived by The Richards Group, the campaign comprises six spots and features elite athletes from surfing, BMX racing, adventure running and other sports.
In one spot, a boxer pounds a phone strapped to a heavy bag. It survives. In another, three phones are strapped to the hood and undercarriage of a rally car that then proceeds to roar through a rugged, dirt course. The phones continue to work flawlessly. The spots end with the tagline, "Shock resistant…water resistant…life resistant."