Åkestam Holst's new ad for ATG shot in Madrid by Mattias Montero

dabitch's picture
Posted by dabitch on 10. January 2008 - 13:43

Mattias Montero from Social Club was both the director and DP on the new ATG commercial called "Statues", which was shot in Madrid and Stockholm during two weeks this past November. There's a website to go with this film at Levandespel.se.
In the ad, statues of horses come alive at the break of dawn.
ATG - Statues (directors cut) - (2008) :45 (Sweden)

Here's a behind the scenes peek at the shoot (sorry, we only have the youtube.) The robotic horse glimpsed at 0:45 makes me simultaneously drool and shiver. After viewing this, I'm most impressed by the horses and their trainers to be honest (and the robotics team, guys, I'm your number one fan!)

Previous commercials in the ATG campaign so far:
ATG - Top Shot (2007) 0:20 (Sweden)

ATG - Creek (2007) 0:20 (Sweden)

ATG - 32 Million Years in the Making (2007) 0:45 (Sweden)

Your rating: None Average: 4.1 (19 votes)
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Submitted by Kissmekatey on 11. January 2008 - 19:48.
Kissmekatey's picture

The robotic horse is very impressive. I can't tell if they even used that in the ad.

Submitted by Joha on 12. January 2008 - 10:40.
Joha's picture

Maybe they didn´t, maybe it´s just some kind of fraud to add some extra interest. But I agree it looks authentic. It just feels fishy.

Submitted by dabitch on 12. January 2008 - 13:38.
dabitch's picture

I can't tell where it's used in the ad either, but keep in mind that we only have the directors cut so far. Perhaps the robotic horses will show up in the client edit and the short edit(s) (i hear there's a 30 and 20 coming). We'll see.

Submitted by Benihahna on 12. January 2008 - 16:44.
Benihahna's picture

The idea and two weeks of filming and "the making of" movie set me up for disappointment. The film is good, but I was expecting mindbogglingly great.

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