2006 Radio Mercury Award Winners

Adland: 

The 2006 Radio Mercury Award Winners are up and the grand prize of $100,000 goes to the hilarious read of a failed night at a Japanese restaurant by DeVito/Verdi for the National Thoroughbred Racing Association.
You can listen to the winner "Sushi" by clicking here. Good stuff!

Comments (3)

  • Plywood's picture
    Plywood

    So the old make-something-sound-like-a-horse-race shtick still won someone 100 grand, eh.

    Jun 09, 2006
  • Dabitch's picture
    Dabitch

    I don't know what to make of the fact that some campaigns keep on winning (like this one). Real american heroes pulled a hat trick. Does this mean there's no other great radio ads? Or do they not enter? I still think the sushi one was funny tho.

    Jun 10, 2006
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Yeah, it's really hard to believe that this is the best radio of 2005. For a shot at 100k alone it's worth snatching up all the radio briefs you can find.

    Jun 14, 2006

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.