2006 Radio Mercury Award Winners

Adland: 

The 2006 Radio Mercury Award Winners are up and the grand prize of $100,000 goes to the hilarious read of a failed night at a Japanese restaurant by DeVito/Verdi for the National Thoroughbred Racing Association.
You can listen to the winner "Sushi" by clicking here. Good stuff!

Comments (3)

  • Plywood's picture
    Plywood

    So the old make-something-sound-like-a-horse-race shtick still won someone 100 grand, eh.

    Jun 09, 2006
  • Dabitch's picture
    Dabitch

    I don't know what to make of the fact that some campaigns keep on winning (like this one). Real american heroes pulled a hat trick. Does this mean there's no other great radio ads? Or do they not enter? I still think the sushi one was funny tho.

    Jun 10, 2006
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Yeah, it's really hard to believe that this is the best radio of 2005. For a shot at 100k alone it's worth snatching up all the radio briefs you can find.

    Jun 14, 2006

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.