2007 Hatch awards - why focus groups suck.


2007 Hatch awards - why focus groups suck.


Remember kids, the data will admit to anything if tortured long enough, and half starved people in oxygen-drained rooms giving their light-headed-due-to-free-soda-and-no-food input on commercials in exchange for a subway coupon, ain't gonna get you any good answers, ever. Especially not when you ask the wrong questions. This focus group watching Apple's "1984" proves it. At least it makes entertaining (and sometimes painful) viewing at the opening of the 2007 Hatch awards.


More proof the truth is scarier than fiction.

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