Oh yeah, more than any othe year people have been complaining about the super bowl ad pricetag now that it has reached $3 million. But is sitting out the game really saving money? MSNBC report that the ROI is still golden during the bowl: At $3 million, Super Bowl ad time is ... cheap?
That means that even at last year’s reported rate of $2.7 million per 30 seconds, advertisers ended up paying about 2.7 cents per view, compared with 5.6 cents a view for the Oscars, which has about a third of the audience.
An NFL and Fox study conducted by Millward Brown Optimor shows that one Super Bowl ad generates more sales than 250 regular TV ads.
2.7 cents per view people! It's a bargain, that only those who have $3 million can score.