Abandoned Advertising versus New Advertising

 
 

Abandoned Advertising versus New Advertising

Adland: 


abandoned advertising

new advertising

creative brief business requirements
ideas for advertising advertise ideas
creative darling business partner
monologue dialogue
explicit implicit¹
anticipated participated²
presentation participation³
absence of invention ideas that do⁴
lack of solidarity with consumer social
kiss
sophisticated
the consumer is an inherently knowledge driven biest
a websites is an image:
static, momentary, temporary
a blog must be a reflection to be successful⁵:
dynamic, continuous, participatory
disconnected connected
¹Jessica Schmidt, mediaman. ²Alastair Duncan, participation marketing. ³Jenny Williams, Ideagarden, ⁴Gareth Kay, Goodby, Silverstein and Partners. ⁵Tom Mahon, English Cut

 

Contrast sharpens perception

 

 

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