Abandoned Advertising versus New Advertising


Abandoned Advertising versus New Advertising


abandoned advertising

new advertising

creative brief business requirements
ideas for advertising advertise ideas
creative darling business partner
monologue dialogue
explicit implicit¹
anticipated participated²
presentation participation³
absence of invention ideas that do⁴
lack of solidarity with consumer social
the consumer is an inherently knowledge driven biest
a websites is an image:
static, momentary, temporary
a blog must be a reflection to be successful⁵:
dynamic, continuous, participatory
disconnected connected
¹Jessica Schmidt, mediaman. ²Alastair Duncan, participation marketing. ³Jenny Williams, Ideagarden, ⁴Gareth Kay, Goodby, Silverstein and Partners. ⁵Tom Mahon, English Cut


Contrast sharpens perception



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