Abercrombie and Fitch offers to pay 'The Situation' & Jersey Shore cast to stop wearing its clothes

We already heard of the brand sabotage, where designers would gift Jersey Shore cast other brands bags & gear. Because it's brand-death to be seen in the hands of Snooki.
Now it's come this this: Abercrombie and Fitch offers to pay ‘The Situation’ to stop wearing its clothes. MTV has finally managed to create the anti-sponsorship show. Congratulations!

The New Albany, Ohio company released a statement Tuesday evening titled "A Win-Win Situation," in which it stated a “deep concern” over the association between Mr. Sorrentino and the brand. A&F offered up a "substantial payment" to Mr. Sorrentino "to wear an alternate brand."
"We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans," the statement read.
The company also extended the pay-to-not-play offer to the other Jersey Shore reality stars and said it was "urgently waiting a response."
Mr. Sorrentino, one of the most popular characters on the show, is known for lifting up his shirt off to reveal his abdomen muscles, more often flashing the logo on the waistband of his underwear.

Pssst, Abercrombie, I have the same lift-up-my-shirt habit, to reveal my tattoo. Have your people call mine and I'll make sure your brand is never seen near that biohazard.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.