Absolut Vodka is doing TV-advertising for the first time. When releasing the Absolut Raspberri version of the Swedish vodka-line the campaign works integrated: the spots shows well-known artists painting "their" Absolut Vodka Raspberri-bottle and in printads and on the billboards these bottles will be shown. The taglines is "Absolut Release" and "Unleash the Raspberry." The last is another step from the company's brand-concept.
It's (of course) TBWA/Chiat/Day NYC who do the fandango on the Absolut-brand.