Academy Awards: The Return of Good Ads.

 
 

Academy Awards: The Return of Good Ads.

For ad lovers, the Super Bowl is supposedly the biggest day of the year for advertising, but as it turned out--it was a big dud.

New York Times assessed the Oscar's ad output this year and the verdict is out: "When measured against the Academy Awards this year, it (Super Bowl) seems, well, hobbit-size.

The commercials that appeared on ABC on Sunday during the broadcast of the 76th annual Academy Awards were mostly superior to the spots shown on CBS during the Super Bowl on Feb. 1. The contrast was particularly noteworthy because some companies like Anheuser-Busch, General Motors and PepsiCo advertised on both.

What accounted for Oscar's outscoring the football players? One theory is the more stringent screening for content required by the Academy of Motion Picture Arts and Sciences. For years, the academy has insisted that it- in addition to whichever network carries the show - review all proposed commercials for taste and acceptability."

Adland: 

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