The idea is that Freedom can't protect itself, so the American Civil Liberties Union is there to take up the fight.

The irony of having a Swedish photographer shoot a branding campaign about american patriotism isn't lost on anyone. ;-)

The agency Benenson Janson says that interest from photographers that want to do work on the campaign is strong - and promises a second burst of ACLU branding efforts later this year.

If you want to study these ads closer, pick up an issue of one of these fine magazines that it currently runs in: Spin, Congressional Quarterly, The Nation, Roll Call, The Advocate, Out, GQ, Mother Jones, Vanity Fair and The Atlantic Monthly.

ACLU's own website is at www.aclu.org

Peter Gehrke is repped by LundLund