Ad Age Adds Space

 

 
 

Ad Age Adds Space

Ad Age readers couldn't help but notice the anorexic page count of recent issues. Perhaps to cover for the dearth of trade advertising, Ad Age has unveiled a redesign this week which adds white space and leading.

The magazine states that a goal of the redesign is to "better connect the weekly Ad Age with the real-time AdAge.com web site" and present information in a "reader-friendly manner."

That said, one can't help but notice how the eye-straining , microscopic type on the newly redesigned web site contrasts with the "easy reader" new print version.

Maybe it's a generation thing, with the magazine targeted to an older, vision impaired readership.

Adland: 

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