Ad Age Apple Polishes Burnett Rant

 

 
 

Ad Age Apple Polishes Burnett Rant

Last week, Chicago agency Leo Burnett's famous apples got rolled up into a big Publicis crepe.

Perhaps in an attempt to keep on good terms with the acquisition hungry Gallic giant (who might even snap them up some day), Ad Age saw fit to truncate founder Leo Burnett's haunting rant about when to take his name off the door.

Compare the Ad Age version to the verbatim transcript. It leaves little doubt that if Leo's ghost could return, there'd be a lot of apple sauce in Chicago.

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