The Independent published Stefano Hatfield's reviews of 12 UK advertising agency web sites. The commentary includes "geek report" on usability, design, etc, "obligatory platitude", and "excruciating moment".
The agencies reviewed include:
JWT, AMV BBDO, RKCR/Y&R, Ogilvy&Mather, TBWA London, Saatchi & Saatchi, Euro RSCG, St Luke's, Bartle Bogle Hegarty (BBH), Clemmow Hornby Inge, McCann-Erickson, and Cake Media.
Here are a couple of the Obligatory Platitudes:
Ogilvy & Mather: "It's all about big ideas. Intelligent ideas. Ideas that spring from a deep understanding of consumer needs and behaviour."
Clemmow Hornby Inge: "The best way to get a big idea is to get a lot of ideas."
Euro RSCG: "The power of one".
St. Luke's: "The easiest way to lead people is to climb to the top of a hill. See what direction they are moving in already and then jump in front of them."
Overall, it looks like BBH's site was found to be the quickest, simplest, and easiest to understand, with the least amount of BS.