Ad Choice. All ads - all the time.

adgrunts dream come true? The Guardian reports on the launch of an advertising only channel - Ad Choice.

"Ad Choice, then, has the feel of a museum channel. In 50 years, those of us who can afford the multi-channel subscriptions might click across to a commercial rerun provider just to show the grandchildren a minute of these odd little films that people used to hail as miniature masterpieces. "

(tip - claymore/adlist)

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.