Ad council does global warming scare ads by killing kids - we've seen that before

Adland: 
Badland: 

"Think of the children! Won't somebody think of the children!"

The Ad Council has just come out with a campaign they trot out the old "think of the children" idea.



What a tired old idea. Remember the Daisy girl?

Yes, we've seen it before but that isn't why I don't find these ads particularly effective. Pre-kids life, I knew about recycling and energy conservation and lazily did my part with touch of electricity saving bulbs here, some can recycling there and only investing in gear that used rechargable batteries (this only because the old battery-trash cans suddenly vanished from the city I lived in in the late eighties). I wasn't consistent and kinda half-assed. Post-kid I'm a total Nazi about my carbon footprint. In other words, I think you're speaking to the wrong target, people with kids are the ones who care about kids, and they're probably already doing what you ask 24/7 - that is, think of the children.

Oh yeah, here's another one doing the classic cut between people countdown editing thing. Where I have seen that recently?

Ah yes, in the "make poverty history" every three seconds finger snapping ad.

Kudos, ad council, for showing us how it's done by recycling even your ad ideas. I think I'll go recycle all my empty cans of Jolt right now.

Comments (6)

  • kidsleepy's picture
    kidsleepy

    ha ha ha ha ha ha. i love it. maybe they can campaign it out using the other formulas:

    1. what are you going to do with all your old global warming ads now that (fill in the product) has rendered them obsolete?

    2. imagine a world without global warming.

    3. don't you wish everything was made like global warming?

    Mar 16, 2008
  • Neo's picture
    Neo

    Busted!

    I suggest: For all your global warming needs.

    Mar 16, 2008
  • alex's picture
    alex

    They've obviously not been listening to James Lovelock. He reckons it's too late.

    Mar 17, 2008
  • RLDavies's picture
    RLDavies

    Bono stepped out on stage in one of the "Make Poverty History" shows in Ireland, snapping his fingers as in the ad. He said solemnly, "Every time I click my fingers, a child in the Third World dies." Whereupon someone in the audience shouted, "Stop doing it then, ya bastard!"

    True story.

    Mar 18, 2008
  • Ron L.'s picture
    Ron L. (not verified)

    This is interesting, are there no other tactics for PSA's other than copying what has already been done?

    Sep 15, 2015

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.