Ad crate with Lions in it might win a Lion?

Adland: 

A crate marked "wild animals", emitting loud lion roars had locals running scared in the town Darmstadt, Germany. Two women even called the police to complain about the mistreatment of the Lions who were apparantly locked inside.

The police approached the roaring crate carefully, and peeked inside - only to be greeted by a Land Rover promotional video.

"We've generally only had positive feedback on it so far," "We've never had this kind of response before." said a spokeswoman for Land Rover to CNN

Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Grrrrr, baby. Very grrrrr!

    Aug 27, 2003

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.