Adage is having a massage.

Adland: 

It ain't exactly a flying failwhale but I think this is the first time I've seen all of AdAge down due to system maintenance.

Looks like system maintenance pages are the new black. Have you seen any good ones lately? They've made a comeback - it used to be commonplace in the late nineties, but then someone seems to have started the trend "keep the site up no matter what" and maintenance would happen in the background not changing cached pages in the very front of a site. Looks like we have a 90s revival going on here as I keep running into maintenance pages. Either that or me and every sysadmin on the planet are awake and working at the same time.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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