Somewhat late to the blogging party, Adage.com recently (the first post is dated Oct.20) started a blog called the "Small Agency Diary." It's managed and written by Bart Cleveland, Partner & Creative Director at McKee Wallwork Cleveland in Albuquerque, NM.

It looks as if there will be other diaries to come as there is a menu which at least indicates as much. I wonder if these blogs will all be by industry folk, which would be a bit of a different approach from Adfreak by Adweek.