redesigns, goes back to Advertising Age

Trying to get to an article on over the weekend was unsuccessful as the site was down for maintainence. The reason? A redesign which launched today. Scott Donaton gives a sum up about the redesign and the reasoning behind it. It definitely has much more of a "blog" feel to the layout now compared to before. One new plus is not having to be logged in to read the front page news. They have also added the ability to add comments to news stories. Currently their opinion poll for the site is split down the middle between "it's worse" and "it's better." Hopefully they will work out the kinks in the design, such as overlapping columns (in what I'm guessing is css) on some of the pages.

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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