Ad/Culture Convergence and the Sales Pitch Society


Do you ever wonder how your ads and marketing strategies impact culture and society? Sure you do. Still, sometimes living in the agency vacuum can narrow your perspective a bit.

Take viral marketing, for instance. It's cool to think that your creation has inspired people to discuss a product or brand with a friend. But what happens when the whole point of a campaign is to spur word-of-mouth? Could what's good for product promotion be bad for personal relationships?

Sales Pitch Society is a document (Adobe pdf file) available for free download at that asks this question and aims to provide some thought-provoking analysis of the human ad placement phenomenon.
Its worth your time: .

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