Do you ever wonder how your ads and marketing strategies impact culture and society? Sure you do. Still, sometimes living in the agency vacuum can narrow your perspective a bit.
Take viral marketing, for instance. It's cool to think that your creation has inspired people to discuss a product or brand with a friend. But what happens when the whole point of a campaign is to spur word-of-mouth? Could what's good for product promotion be bad for personal relationships?
Sales Pitch Society is a document (Adobe pdf file) available for free download at http://www.salespitchsociety.com that asks this question and aims to provide some thought-provoking analysis of the human ad placement phenomenon.
Its worth your time: salespitchsociety.com .