Wired reports that Adidas have created a virtual 3-D world that can be accessed using an upcoming line of five men’s sneakers.

All users have to do it surf over to Adidas.com and hold up their sneakers in front of a webcam, which opens up the pop-up world that is embedded in the sneakers tongue.

“We are not trying to mimic a real-world look, we have a more stylized, pop-up book creative approach,” says Barbour. “The neighborhood is displayed on a two dimensional computer screen, but you can use your shoe to control the angle and depth of view and zoom in and out, giving a 3-D sense of perspective.”

File under: ossom with a note pointing to "quite useless" still. Not like the Leo Augmented reality kiosk which I'm sure made kids demand twenty times as many lego boxes bought for them, as they otherwise might have.