Adidas new campaign centers on impossible game


In Amsterdam 180 has launched their latest Adidas global football ad campaign titled "Impossible Field". It features a mix of players, if course the usual suspect Beckham but also Ballack, Raúl, Defoe, Kaká and Saviola. The campaign will run in all media, posters TV and the web. The TV commercial first aired during the halftime of the 2005 FIFA Confederations Cup, so Europe has already seen it, while the global roll-out wil be heppening in the weeks to come. In the ad the only solid "ground" the players can use is the white lines, everything else is a black void so if you fall of the line you fall off the field!

read more and see the posters in the campaign

The commercial was directed by Daniel Kleinman, who honed his SPX expertise on James Bond titles and directing skill son music videos for the likes of ZZ Top, Fleetwood Mac, Prince and Madonna.

"Most important for us was to keep the spot true to football. Because of the nature of the environment the challenge was to develop the player’s moves and techniques on the lines, so that it was believable. It’s not like you can just step around an oncoming opponent" said Dean Maryon, 180’s Creative Director and Art Director on this gig.

His ECD Andy Fackrell agrees: "We wanted a good, old-fashioned football spectacular that was all about skills. The elevated lines is just such a simple idea, when you consider the thought of Impossible is Nothing."

Credits for the print campaign:
ECD: Andy Fackrell
CD: Dean Maryon
AD: Dean Maryon
CW: Ben Abramowitz
Photographer: Tom van Heel
Account Handling: Dan Gibson, Mark Schermers
Planning: Josh Mandel
Print Producer: Marlon Lee
Art Buyer: Maud Klarenbeek

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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